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Video: Pinifarina Cambiano. Click for larger images
The Cambiano is the latest concept design from Pininfarina since the closure of its manufacturing department
Its design places great emphasis on eco-friendliness, both in terms of its engine and the materials used in its construction.
The Cambiano is named after the city that hosts the headquarters of the Pininfarina Group, which this year celebrates both 30 years of the Styling Centre at Cambiano, and 10 years of its Engineering Centre.
The Pininfarina stand is also rumored to be playing host to the new Ferrari F620 GT, which will replace the ageing 599 GTB Fiorano, also designed by the Italian design house.
One of the group's rivals Bertone, released images of its own Geneva-bound concept car, named after the company founder's son, Nuccio. It celebrates the company's 100th anniversary.
New images of the Cambiano can be seen within the next few days on Pininfarina's Facebook page.
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Bertone to celebrate 100th anniversary with Nuccio concept